6 Photos

Your Nails, Your Statement

Beauty & Personal Care

“Your Nails, Your Statement” is a TikTok-first influencer campaign that positions the brand as the go-to choice for expressive, long-lasting, and salon-quality nail finishes. The campaign will showcase creative nail art, easy at-home tutorials, and durability demonstrations that resonate with Gen Z and young millennial beauty consumers. Creators will demonstrate step-by-step applications, transformation reveals, trend-led challenges, and a live Q&A/shop session to drive awareness, engagement, and direct conversions through promotional codes and shoppable links. The tone is confident, playful, and instructional—encouraging viewers to express themselves through bold nail choices while highlighting product performance and ease of use.

Campaign Objectives

1) Increase brand awareness and consideration in the nail care category among Gen Z and young millennials on TikTok. 2) Drive engagement through tutorials, challenges, and live interaction to build a community around the brand hashtag. 3) Generate measurable conversions using promo codes and shoppable links (trackable via UTM/promo codes). 4) Collect UGC (user-generated content) and creator assets for reuse in ads and future campaigns.

Ideal Influencer Profile

Mid-tier to macro TikTok creators (50K–500K+) who specialize in nail art, manicure tutorials, beauty transformations, or lifestyle/beauty content with high engagement. Ideal creators are trend-savvy, skilled at short-form editing, comfortable speaking to camera, and able to produce close-up product shots and clear tutorial steps. Preference for creators with prior performance on product demos, strong community interaction (comments/stitches/duets), and the ability to host live shopping or Q&A sessions.

Deliverables

Payment: NGN 1,500,000

TikTok video:

TikTok ad:

TikTok live:

TikTok ad:

TikTok video:

Campaign Timeline

Duration: 4 weeks

Apply now