1 Photos
valentine cake overload!
Food & Beverage
"Valentine Cake Overload!" is a seasonal influencer campaign designed to drive awareness and sales for our limited-edition Valentine’s Day cake collection. The campaign will showcase creative cake designs, behind-the-scenes baking and decorating processes, romantic gifting ideas, and limited-time promotions. We’ll partner with Nigerian food and baking content creators to create high-engagement, shareable content across Instagram, TikTok, and Facebook that highlights product quality, ordering ease, and same/next-day delivery options for Valentine’s Day. Creators will provide authentic reviews, recipe-style clips, unboxing/moment-of-surprise posts, and call-to-action links to drive traffic to our storefront and pre-orders. The tone will be warm, romantic, trend-forward, and community-driven, encouraging user-generated content through a branded hashtag and a Valentine’s giveaway to boost reach and conversion.
Campaign Objectives
1) Increase brand awareness of the Valentine’s cake line across Instagram, TikTok and Facebook by 40% during the campaign window. 2) Drive a 25% lift in website traffic to the Valentine’s product pages and achieve at least 400 direct pre-orders from influencer referrals. 3) Generate at least 200 pieces of user-generated content using the campaign hashtag and collect customer testimonials. 4) Grow social follower base by 15% and improve engagement rate on promoted posts by 20%.
Ideal Influencer Profile
Mid-tier to macro food creators and cake artists in Nigeria with strong engagement and high-quality visual content. Ideal partners regularly create recipe, baking, or product-review content; demonstrate good on-camera presence; can deliver quick-turnaround content (1–2 weeks) and include clear call-to-action links or swipe-ups. Preference given to influencers with demonstrated Valentine’s Day or holiday campaign experience and an audience that skews 18–35 and urban.
Deliverables
Payment: NGN 1,500,000
Facebook post:
Instagram story:
TikTok video:
Instagram reel:
Instagram carousel:
Facebook post:
Instagram story:
TikTok video:
Instagram reel:
Instagram carousel:
Campaign Timeline
Duration: 4 weeks