Who is the Birthday Girl
Food & Beverage
'Who is the Birthday Girl' celebrates life's sweetest milestones through the lens of beautiful cakes, stunning pastries , and joyful gatherings. This campaign positions our cake and Confectionary brand as the centerpiece of memorable birthday celebrations, inspiring consumers to make every birthday shine with delicious cakes and Instagram-worthy moments. Through vibrant, relatable influencer content on Instagram, Facebook, and TikTok, we aim to connect emotionally with audiences passionate about celebrating, feasting, and sharing. The campaign taps into the universal excitement of birthdays, encouraging authentic storytelling and engagement around the ultimate party drink.
Campaign Objectives
1. Increase brand awareness and establish our product as the preferred beverage for birthday celebrations.
2. Drive social buzz and UGC (user-generated content) on key platforms.
3. Encourage followers to share their own birthday party moments featuring our beverage.
4. Generate at least a 30% uplift in social engagement across Instagram, Facebook, and TikTok.
5. Drive traffic to the website for birthday-themed beverage bundles.
Ideal Influencer Profile
must be female , and into food and lifestyle content.
Deliverables
Payment: NGN 500,000
Campaign Timeline
Duration: 4 weeks