valentine cake overload!

Food & Beverage

"Valentine Cake Overload!" is a seasonal influencer campaign designed to drive awareness and sales for our limited-edition Valentine’s Day cake collection. The campaign will showcase creative cake designs, behind-the-scenes baking and decorating processes, romantic gifting ideas, and limited-time promotions. We’ll partner with Nigerian food and baking content creators to create high-engagement, shareable content across Instagram, TikTok, and Facebook that highlights product quality, ordering ease, and same/next-day delivery options for Valentine’s Day. Creators will provide authentic reviews, recipe-style clips, unboxing/moment-of-surprise posts, and call-to-action links to drive traffic to our storefront and pre-orders. The tone will be warm, romantic, trend-forward, and community-driven, encouraging user-generated content through a branded hashtag and a Valentine’s giveaway to boost reach and conversion.