Slay your Waffles Any Way!
Food & Beverage
‘Slay your Waffles Any Way!’ is a vibrant influencer campaign designed to celebrate the versatility and indulgence of gourmet waffles. Taking over popular food-centric social platforms, creators will showcase inventive toppings, creative pairings, and diverse eating occasions that transform the humble waffle into a crave-worthy treat. The campaign features tasty recipe demos, interactive live sessions, and shareable stories that highlight how easy it is to make ordinary waffles extraordinary. From breakfast to midnight munchies, our influencers invite their audiences to discover, share, and reinvent the waffle experience.
Campaign Objectives
1. Drive brand visibility and top-of-mind awareness for our waffle products across Nigeria.
2. Inspire creative usage occasions for waffles and broaden appeal to new demographics.
3. Generate engaging UGC and boost customer interactions via recipe hacks, partnerships, and challenges.
4. Increase online and offline sales by linking influencer content to key promotional periods.
Ideal Influencer Profile
We’re looking for foodies, home cooks, and creative snack lovers who are great storytellers and passionate about flavorful experiences. Ideal influencers frequently engage audiences with recipe ideas, reviews, and food trends, and have a visually compelling content style. Authentic personality and strong interaction rates are essential. Must be comfortable producing high-quality content on Instagram, TikTok, and Facebook.
Deliverables
Payment: NGN 6,800,000
TikTok live:
Facebook story:
Instagram story:
Facebook post:
TikTok video:
Instagram reel:
Campaign Timeline
Duration: 4 weeks