How Hot Is Your Tee!
The "How Hot Is Your Tee!" campaign is designed to ignite a fashion movement celebrating trendy, expressive t-shirts that speak volumes in both style and attitude. Through a strategic collaboration with influential fashion creators, the campaign will highlight creative ways to style our exclusive tee collection, encouraging the target audience to showcase their own bold looks on social media. Engaging content, style challenges, and authentic reviews will drive excitement and push our tees into the spotlight as must-have wardrobe essentials for fashion-forward youths and young adults across Nigeria.
Campaign Objectives
- Increase brand awareness and position our tees as top-of-mind within the youth fashion segment
- Drive engagement through shareable content and style challenges
- Boost online and in-store sales of the signature tee collection
- Grow our online community of fashion enthusiasts and brand advocates
- Collect authentic user-generated content for future campaigns and brand collateral
Ideal Influencer Profile
We are seeking vibrant, trendy fashion influencers who have a strong presence in the fashion and apparel niche, particularly those who excel at styling, outfit inspiration, and engaging storytelling. Ideal candidates should have an active, engaged audience of youths and young adults, a passion for self-expression through clothing, and a proven track record of delivering high-quality, creative visual content.
Deliverables
Payment: NGN 7,800,000
Facebook story:
TikTok ad:
Instagram story:
Facebook post:
TikTok video:
Instagram reel:
Campaign Timeline
Duration: 4 weeks