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Best Waffles In The City

Food & Beverage

Best Waffles In The City is a 5-month integrated influencer campaign to raise awareness and drive foot traffic and takeaway orders for a new premium waffle concept. Through authentic, high-energy food content created by local food creators and lifestyle micro-influencers, we’ll showcase signature waffles, limited-time flavors, behind-the-scenes waffle-making, and special ‘city favorite’ offers. Content will highlight taste, texture, sourcing of ingredients, in-store ambience, and easy ordering options (delivery & pickup). The campaign will combine short-form video, engaging Instagram Reels and Stories, and Facebook posts to reach both young, mobile-first audiences and broader local families in the city.

Campaign Objectives

1) Increase local brand awareness and position the brand as the city's go-to waffle spot. 2) Drive a 25% uplift in foot traffic and a 20% increase in online orders during the campaign period. 3) Grow social followership by 15% and improve organic engagement rates across platforms. 4) Generate a library of high-quality, reusable content for future marketing (UCG).

Ideal Influencer Profile

Local food-focused creators and lifestyle micro-to-mid influencers (50k–250k) with strong engagement, excellent food photography/video skills, and a primary audience in the city. Must be comfortable on camera, able to create short-form video and story-led content, tag location and menu items, and encourage visits or orders. Preference for creators who regularly feature cafes, street food, or brunch spots and who can provide quick turnaround and clear performance metrics.

Deliverables

Payment: NGN 2,500,000

Instagram story:

Facebook post:

TikTok video:

Instagram reel:

Instagram story:

Facebook post:

TikTok video:

Instagram reel:

Campaign Timeline

Duration: 4 weeks