Best Christmas Waffles

Best Christmas Waffles

The 'Best Christmas Waffles' influencer campaign is designed to spotlight and celebrate the joy of holiday waffle creations in Nigeria. This campaign invites food enthusiasts and influencers to share their most creative, delicious, and festive waffle recipes, using seasonal ingredients and decorative techniques to make each waffle photo-worthy. Influencers will showcase the versatility of waffles for holiday breakfasts, brunches, and family gatherings—encouraging audiences to engage, experiment, and share their own waffle masterpieces. With an engaging mix of videos, reels, and tutorials, we'll build anticipation throughout the festive season and position our waffle mix brand as the ultimate choice for Christmas celebrations. The campaign will foster a sense of community, inspire holiday spirit, and increase product awareness and sales just in time for Christmas.

Campaign Objectives

- Drive brand awareness for our waffle mix by leveraging influential food creators - Inspire consumers to include waffles in their Christmas traditions - Educate on creative waffle recipes and plating ideas - Increase social shares and user-generated content using branded campaign hashtags - Boost sales of the featured waffle mix during the holiday season

Ideal Influencer Profile

We are seeking enthusiastic food & beverage influencers, particularly those who excel in recipe creation, holiday meal ideas, and visually appealing food content. The ideal collaborator should have a loyal and engaged audience, an eye for styling, a passion for festive cooking, and experience creating high-quality content featuring food brands.

Deliverables

Payment: NGN 4,800,000

TikTok live:

Instagram story:

YouTube video:

Facebook post:

TikTok video:

Instagram reel:

Campaign Timeline

Duration: 4 weeks